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Best Practices from the Disney Visa Credit Card Launch and Lessons Learned from Great Leaders

Sheila Butler

1 min read

Best Practices from the Disney Visa Credit Card Launch and Lessons Learned from Great Leaders

Anyone who knows me understands my passion for Disney runs deep. So, when Joe Dimino asked me to be a guest on his YouTube show, Famous...

How A Random Act of Kindness Led to My Dream Job and Changed My Life

Sheila Butler

2 min read

How A Random Act of Kindness Led to My Dream Job and Changed My Life

We often hear about the ripple effect—a single action setting off a chain of events that can change everything. For me, this profound...

Reflecting on My First Year as CEO of Butler Marketing Group: 12 Hard-Earned Lessons

Sheila Butler

4 min read

Reflecting on My First Year as CEO of Butler Marketing Group: 12 Hard-Earned Lessons

As I look back on the whirlwind of my first year at the helm of Butler Marketing Group, I'm filled with pride, gratitude, and a healthy...

Sharing My Secrets to Branding: A Step-by-Step Guide on Brandon C. White’s MARKETING Podcast

Sheila Butler

1 min read

Sharing My Secrets to Branding: A Step-by-Step Guide on Brandon C. White’s MARKETING Podcast

I recently sat down with my good friend and former classmate, Brandon C. White , on his MARKETING Podcast , part of his Best Podcast...

The Journal Prompt That Stopped Me In My Tracks This Year

Sheila Butler

3 min read

The Journal Prompt That Stopped Me In My Tracks This Year

Up until a few years ago, I avoided journaling. It wasn’t so much that I didn’t enjoy it. Truthfully, I didn’t want my private thoughts...

How I Found Creative Inspiration at the Most Magical Place on Earth

Sheila Butler

2 min read

How I Found Creative Inspiration at the Most Magical Place on Earth

During the pandemic, I moved from the Washington, DC metro area back to Orlando. I started my career at Disney and after two decades in...

One of the Best Instagram Accounts You’re Likely Not Following…Yet

Sheila Butler

3 min read

One of the Best Instagram Accounts You’re Likely Not Following…Yet

I’ve never been to an Escape Room, but if it’s anything like my attempt to crawl out of bed daily, I doubt I’d be good at it. I know...

Sheila Butler

1 min read

Confessions of a George Clooney Fan & My Podcast Interview on The Loyalty Minute

Loyalty programs often ask members for additional information to personalize member experiences and deepen customer engagement. Learn...

Marketing with Precision: Six Steps to Define and Refine Your Audience

Sheila Butler

4 min read

Marketing with Precision: Six Steps to Define and Refine Your Audience

Imagine setting sail in a vast ocean without a compass, map, or destination. It sounds like a bad idea, but it happens. You're at the...

Spreading a Passion for Marketing: LinkedIn Live Interview with Tim Parkin

Sheila Butler

1 min read

Spreading a Passion for Marketing: LinkedIn Live Interview with Tim Parkin

I had the great pleasure of appearing on Tim Parkin's LinkedIn Live. We covered several marketing topics, including: Why companies need a...

Achieve Your Marketing Dreams with a Fractional CMO

Sheila Butler

2 min read

Achieve Your Marketing Dreams with a Fractional CMO

Have you heard of the Fractional CMOs? Simply put, they are part-time (remember fractions in math class?) Chief Marketing Officers and...

Barbie's Strategic Partnerships: Unleashing the Power of Collaboration

Sheila Butler

2 min read

Barbie's Strategic Partnerships: Unleashing the Power of Collaboration

Barbie movie and the power of strategic partnership collaborations in marketing

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